What is Buy-Fit Score?
A Buy-Fit Score is a quantitative metric (usually 0 to 100) that indicates how well a potential account matches a company's predefined Ideal Customer Profile (ICP). The higher the score, the more likely a deal will be closed.
Calculation in Practice
While classic lead scoring is often based on behavior (open rates in newsletters), the Buy-Fit Score is purely account-based. It measures structural alignment. In industrial B2B markets, the parameters are fed by, among other things:
- Technological Compatibility (existing machines & infrastructure)
- Strategic Maturity (ISO certificates, patents)
- Financial Signals (growth in the commercial register)
A Hidden Champion with 20 million in revenue, who mills exactly the types of components for which you sell machines, has a score close to 100.
How Kodo Leads helps with Buy-Fit Score
The AI scoring model from Kodo Leads doesn't just read keywords on a homepage, but automatically weights the extracted parameters from websites and the commercial register against the Ideal Customer Profile. Your sales department always talks to Score 90+ accounts first.
Try for freeFrequently asked questions about Buy-Fit Score
What is the difference from Lead Scoring?
Lead scoring evaluates behavior (clicks). Buy-Fit scoring evaluates the fundamental suitability and technological fit of the company.
How does the score change?
Good Buy-Fit scores are dynamic. If a company receives new funding or a new IATF certification, the score increases immediately.